Business Advertisement Card: Alden Fruit Vinegar

One of the ways trade card advertisers could compensate for the flat, mundane nature of their paper products was by implementing natural imagery. If a feeling of “naturalness” and “genuineness” was conveyed to the consumer successfully, then the advertised product was more likely to be researched and purchased. Chromolithography, the process of printing color-printed ephemera, allowed trade card authors to create colorful and appealing images which helped to circulate the supposed benefits of their wares. In this card, Alden Fruit Vinegar is framed as a high-quality product given that it is associated with an image of fresh fruit.

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