Business Advertisement Card: Whittemore Bros. & Co.
1972.21.0057
Basic Information
Artifact Identification | Business Advertisement Card: Whittemore Bros. & Co. (1972.21.0057) |
---|---|
Classification/ Nomenclature |
|
Artist/Maker | Unknown |
Geographic Location | |
Period | N/A |
Date | 19th century CE |
Culture | Euro - American |
Location | Not on Exhibit |
Physical Analysis
Dimension 1 (Length) | 11.3 cm |
---|---|
Dimension 2 (Width) | 7.0 cm |
Dimension 3 (N/A) | N/A |
Weight | 2 g |
Measuring Remarks | N/A |
Materials | paper, pigment--ink |
Manufacturing Processes | Printed |
Research Remarks
Description | Advertising cards that featured children and young adults engaging in consumer lifestyles were appealing to young audiences. For young American girls, a demographic that often lived in constraining social environments, these cards were particularly endearing and relatable, especially when they featured girls of the same age group. The girls on the card participating in happy and even adventurous consumer activities were symbolic of what opportunities were available for young women in a new American industrialized era. In this card advertising gloss dressing for women's shoes, a girl can be seen walking outdoors with a doll and basket, the implication being that any girl would be in a happier and more comfortable state overall after using the advertised product. |
---|---|
Published Description | N/A |
Bibliography | “A Short History of Trade Cards,” Bulletin of the Business Historical Society 5, no. 3 (April |
Artifact History
Credit Line/Dedication | Gift of Natalia M. Belting |
---|---|
Reproduction | no |
Contact
All information about our collection is constantly reviewed and updated. Please contact Dery Martínez-Bonilla, Registrar, if there is any information you are looking for that isn't currently online.