Business Advertisement Card: "Buy Uncle Sam's Sodas"

Children were terrific advertising tools in American trade cards, with producers often using charming images of young people to increase consumer sentiments and facilitate a positive reputation for their brands. Also, these children were often depicted as engaging in consumer lifestyles, a trend that their peers found inspiring. Additionally, some advertisers used sympathy for children–often depicting them as downtrodden or impoverished–to advertise the negative issues of industrialized society. This card for Uncle Sam’s Sodas demonstrates this trend by presenting an elaborately dressed child to help facilitate favorable attention from consumers.

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