Trade Card: Ayer's Hair Vigor

1972.21.0068

Thumbnail of Trade Card: Ayer

Detailed Images

Basic Information

Artifact Identification Trade Card: Ayer's Hair Vigor   (1972.21.0068)
Classification/
Nomenclature
  1. Communication Artifacts
  2. :
  3. Advertising Media
  4. :
  5. N/A
Artist/Maker Unknown
Geographic Location
Period N/A
Date 1870 - 1899
Culture American

Physical Analysis

Dimension 1 (Width) 10.9 cm
Dimension 2 (Height) 6.9 cm
Dimension 3 (Depth) <0.1 cm
Weight 2 g
Measuring Remarks N/A
Materials Paper, Pigment--Ink
Manufacturing Processes Printed

Research Remarks

Description Under Review
Published Description N/A
Bibliography

Obituary of J.C. Ayer in Lowell Courier (Newspaper) 5 July 1878.

Holcombe, Henry Woodruff. (1979) Patent Medicine Tax Stamps: a history of the firms using United States private die proprietary medicine tax stamps. Lawrence, Mass.: Quarterman Publications, “C. Ayer & Co.” pgs. 8-19.

Jay, Rober. (1987) The Trade Card in Nineteenth-century America. Columbia: University of Missouri Press, “C. Ayer Hair Vigor Mermaid” trade card illustration on page ii.

Young, James Harvey. (1961) The Toadstool Millionaires: a social history of patent medicines in America before Federal regulation. Princeton, N.J.: Princeton University Press, “Ayer, James C.” pgs. 74, 94, 98, 125, 138-39, 140-41, 174-76, 185, 236-37.

Olson, Dane. (2006), There's Nothing So Bad for a Cough as Coughing! Hohonu: A Journal of Academic Writing, Vol. 4(1) at http://www.uhh.hawaii.edu/academics/hohonu/writing.php?id=106.

“Ad for Ayers Hair Vigor."
(1888), The Current, Vol. 10, p.15 at http://books.google.com

"Ayer's Hair Vigor. Restores Gray Hair to its Natural Vitality and Color." Advertising card, late 19th century. Missouri History Museum Photographs and Prints Collections. Advertising. n39449 at http://gallery.pictopia.com/mohistory/gallery/87252/photo/8620734/.

Cheri Vitez, Research Associate, 5/10/2011

“A Short History of Trade Cards,” Bulletin of the Business Historical Society 5, no. 3 (April
1931).

Berg, Maxine and Clifford, Helen, Selling Consumption in the Eighteenth Century: Advertising
and the Trade Card in Britain and France, The Journal of the Social History Society, (April 28,
2015).

Chase, Ernest D., The Romance of Greeting Cards, Rust Craft Publishers, 1956.

Jay, Robert, The Trade Card In Nineteenth-Century America, University of Missouri Press,
1987.

Lewis, John, Printed Ephemera: The Changing Uses of Type and Letterforms in English and
American Printing, W.S. Cowell Ltd., 1962.

Mehaffy, Marilyn Maness, Advertising Race/Raceing Advertising: The Feminine
Consumer(Nation), 1876-1900, Signs, 23, no. 1, The University of Chicago Press, 1997, 142-
143, https://www.jstor.org/stable/3175155.

Oatman-Stanford, Hunter, “Extreme Shipping: When Express Delivery to California Meant 100
Grueling Days at Sea,” Collectors Weekly, (June 2, 2016),
https://www.collectorsweekly.com/articles/when-express-delivery-meant-100-days-at-sea/.

Peterdi, Gabor, “Lithography” section of “Printmaking” article, Encyclopedia Britannica online,
2021, https://www.britannica.com/art/printmaking/Lithography.

Artifact History

Credit Line/Dedication Gift of Natalia M. Belting
Reproduction no

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