Business Advertisement Card: Stibbs & Martel

American advertisers often included children in their trade cards to charm and increase consumer patronage; animals were also included for the same purpose. Producers were particularly incentivized to make their advertisements visually appealing to children since younger audiences tended to collect and disseminate trade cards to their parents. This card for Stibbs & Martel demonstrates this trend by showing cats knocking off a dish and spilling milk, a wholesome and humorous image which helps to facilitate favorable attention from consumers.

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