Business Advertisement Card: Huyler's

1972.21.0073

Object Image
Detailed Images

Basic Information

Artifact Identification Business Advertisement Card: Huyler's   (1972.21.0073)
Classification/
Nomenclature
  1. Communication Artifacts
  2. :
  3. Advertising Media
  4. :
  5. N/A
Artist/Maker H.A. Thomas & Wylie Lith. Co.
Geographic Location
Period N/A
Date 1893 CE
Culture Euro - American
Location Not on Exhibit

Physical Analysis

Dimension 1 (Height) 14.7 cm
Dimension 2 (Width) 10.2 cm
Dimension 3 (Depth) <0.1 cm
Weight 3 g
Measuring Remarks N/A
Materials Paper, Pigment--Ink
Manufacturing Processes Printed

Research Remarks

Description

Advertising cards that featured children and young adults engaging in consumer lifestyles were appealing to young audiences. For young American girls, a demographic that often lived in constraining social environments, these cards were particularly endearing and relatable, especially when they featured girls of the same age group. The girls on the card participating in happy and even adventurous consumer activities were symbolic of what opportunities were available for young women in a new American industrialized era. In this card for Huyler's Cocoa and Chocolate, a lady is seen in elaborate dress, indicating that the food product advertised should be associated with a finer quality of life.

Published Description N/A
Bibliography

“A Short History of Trade Cards,” Bulletin of the Business Historical Society 5, no. 3 (April
1931).

Berg, Maxine and Clifford, Helen, Selling Consumption in the Eighteenth Century: Advertising
and the Trade Card in Britain and France, The Journal of the Social History Society, (April 28,
2015).

Chase, Ernest D., The Romance of Greeting Cards, Rust Craft Publishers, 1956.

Jay, Robert, The Trade Card In Nineteenth-Century America, University of Missouri Press,
1987.

Lewis, John, Printed Ephemera: The Changing Uses of Type and Letterforms in English and
American Printing, W.S. Cowell Ltd., 1962.

Mehaffy, Marilyn Maness, Advertising Race/Raceing Advertising: The Feminine
Consumer(Nation), 1876-1900, Signs, 23, no. 1, The University of Chicago Press, 1997, 142-
143, https://www.jstor.org/stable/3175155.

Oatman-Stanford, Hunter, “Extreme Shipping: When Express Delivery to California Meant 100
Grueling Days at Sea,” Collectors Weekly, (June 2, 2016),
https://www.collectorsweekly.com/articles/when-express-delivery-meant-100-days-at-sea/.

Peterdi, Gabor, “Lithography” section of “Printmaking” article, Encyclopedia Britannica online,
2021, https://www.britannica.com/art/printmaking/Lithography.

Artifact History

Credit Line/Dedication Gift of Natalia M. Belting
Reproduction no

Contact

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