Business Advertisement Card: J & P Coats

Advertising cards that featured children and young adults engaging in consumer lifestyles were appealing to young audiences. For young American girls, a demographic that often lived in constraining social environments, these cards were particularly endearing and relatable, especially when they featured girls of the same age group. The girls on the card participating in happy and even adventurous consumer activities were symbolic of what opportunities were available for young women in a new American industrialized era. In this card for J. & P. Coats, two girls are seen seemingly sweeping contentedly in a snowy environment, indicating that the product advertised improves clothing while bringing about a finer quality of life.

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