Business Advertisement Card: Mrs. Winslows Soothing Syrup

1972.21.0085

Object Image
Detailed Images

Basic Information

Artifact Identification Business Advertisement Card: Mrs. Winslows Soothing Syrup   (1972.21.0085)
Classification/
Nomenclature
  1. Communication Artifacts
  2. :
  3. Advertising Media
  4. :
  5. N/A
Artist/Maker Unknown
Geographic Location
Period N/A
Date 19th century
Culture Euro - American
Location Not on Exhibit

Physical Analysis

Dimension 1 (Height) 12.0 cm
Dimension 2 (Width) 8.4 cm
Dimension 3 (Depth) <0.1 cm
Weight 3 g
Measuring Remarks N/A
Materials Paper, Pigment--Ink
Manufacturing Processes N/A

Research Remarks

Description

As many Americans practiced self-medication and distrusted medical professionals, patent medicine companies were the largest distributors of domestic trade cards. Public ignorance of healthy habits and a lack of advertising regulations on trade cards allowed medical advertisers to make exaggerated and untruthful claims on the beneficial qualities of their products. This marketing approach resulted in great profits for the sellers, but also fostered the prevalence of disease and other illnesses. This card for Mrs. Winslow’s Soothing Syrup is an example of this trend because it includes the appealing imagery of a young mother holding a baby to convince consumers that the supposedly remedial syrup advertised produces effects which are, overall, positive and healing.

Published Description N/A
Bibliography

“A Short History of Trade Cards,” Bulletin of the Business Historical Society 5, no. 3 (April
1931).

Berg, Maxine and Clifford, Helen, Selling Consumption in the Eighteenth Century: Advertising
and the Trade Card in Britain and France, The Journal of the Social History Society, (April 28,
2015).

Chase, Ernest D., The Romance of Greeting Cards, Rust Craft Publishers, 1956.

Jay, Robert, The Trade Card In Nineteenth-Century America, University of Missouri Press,
1987.

Lewis, John, Printed Ephemera: The Changing Uses of Type and Letterforms in English and
American Printing, W.S. Cowell Ltd., 1962.

Mehaffy, Marilyn Maness, Advertising Race/Raceing Advertising: The Feminine
Consumer(Nation), 1876-1900, Signs, 23, no. 1, The University of Chicago Press, 1997, 142-
143, https://www.jstor.org/stable/3175155.

Oatman-Stanford, Hunter, “Extreme Shipping: When Express Delivery to California Meant 100
Grueling Days at Sea,” Collectors Weekly, (June 2, 2016),
https://www.collectorsweekly.com/articles/when-express-delivery-meant-100-days-at-sea/.

Peterdi, Gabor, “Lithography” section of “Printmaking” article, Encyclopedia Britannica online,
2021, https://www.britannica.com/art/printmaking/Lithography.

Artifact History

Credit Line/Dedication Gift of Natalia M. Belting
Reproduction no

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