Business Advertisement Card: King's Flours

Printed trade cards which featured appealing designs and imagery were more likely to be
recognized by the American public and, therefore, generate brand recognition for the
producing company. Scenes with exotic, eye-catching, and even fantastical qualities were often implemented into these cards. This portrayal was meant to suggest that the advertised product, as opposed to similar items from other brands, was of high quality and perhaps even supernatural in its effectiveness. In this card for King’s Flour, two fairies are perched on a floral branch while cooking in a suspended stove. This suggests that the food created from the advertised flour is fitting for magical beings and, therefore, demonstrates that King’s Flour is of high quality.

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