Business Advertisement Card: Florida Water

Printed trade cards which featured appealing designs and imagery were more likely to be recognized by the American public and, therefore, generate brand recognition for the
producing company. Scenes with exotic, eye-catching, and even fantastical qualities were often implemented into these cards. This portrayal was meant to suggest that the advertised product, as opposed to similar items from other brands, was of high quality and perhaps even supernatural in its effectiveness. In this card for Florida Water, many cupids are guiding a bottle of water covered in flowers. This suggests that the water advertised is fitting for magical beings and, therefore, demonstrates that Florida Water is of high quality.

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