Business Advertisement Card: "The Albany Dry Goods Co."

Printed trade cards which featured appealing designs and imagery were more likely to be recognized by the American public and, therefore, generate brand recognition for the
producing company. Scenes with exotic, eye-catching, and even fantastical qualities were often implemented into these cards. This portrayal was meant to suggest that the advertised product, as opposed to similar items from other brands, was of high quality and perhaps even supernatural in its effectiveness. This card for Albany Dry Goods Co. features a romantic image of a snow-covered church. This scene associates the goods advertised with wholesome and traditional imagery, suggesting to consumers that the representatives of Albany Dry Goods subscribe to a personal and caring approach for their business model.

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