Business Advertisement Card Fragment: "Clark's Spool Cotton"

Advertising cards that featured children and young adults engaging in consumer lifestyles were appealing to young audiences. For young American girls, a demographic that often lived in constraining social environments, these cards were particularly endearing and relatable, especially when they featured girls of the same age group. The girls on the card participating in happy and even adventurous consumer activities were symbolic of what opportunities were available for young women in a new American industrialized era. This card for Clark’s Spool Cotton features a woman experiencing the outdoors in a farm setting, insinuating that a girl’s physicality and quality of life can improve once they use the advertised textile product.

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