Advertisement Card

Printed trade cards which featured appealing designs and imagery were more likely to be recognized by the American public and, therefore, generate brand recognition for the
producing company. Scenes with exotic, eye-catching, and even fantastical qualities were often implemented into these cards. This portrayal was meant to suggest that the advertised product, as opposed to similar items from other brands, was of high quality and perhaps even supernatural in its effectiveness. In this card for Young & Bossert, a woman is rising from a pink rose on a pond. This suggests that the clothing items advertised can be associated with magical events and are, therefore, of impressive make.

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Grueling Days at Sea,” Collectors Weekly, (June 2, 2016),
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