Business Advertisement Card: Young & Bossert

Children were terrific advertising tools in American trade cards, with producers often using charming images of young people to increase consumer sentiments and facilitate a positive reputation for their brands. Also, these children were often depicted as engaging in consumer lifestyles, a trend that their peers found inspiring. Additionally, some advertisers used sympathy for children–often depicting them as downtrodden or impoverished–to advertise the negative issues of industrialized society. This card for Young & Bossert demonstrates this trend by presenting a boy and girl experiencing nature, a wholesome and adventurous image intended to help facilitate favorable attention from consumers.

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