Business Advertisement Card: Hair Goods

Printed trade cards which featured appealing designs and imagery were more likely to be recognized by the American public and, therefore, generate brand recognition for the
producing company. Scenes with exotic, eye-catching, and even fantastical qualities were often implemented into these cards. This portrayal was meant to suggest that the advertised product, as opposed to similar items from other brands, was of high quality and perhaps even supernatural in its effectiveness. This card for Hanan’s Millinery Rooms shows a cherub playing with a bumblebee. This suggests that the hair goods offered are suitable for magical beings and, therefore, demonstrates the high-quality services of the advertiser.

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