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Business Advertisement Card: McLaughlin's XXXX Coffee

1972.21.0162

Thumbnail of Business Advertisement Card: McLaughlin

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Basic Information

Artifact Identification Business Advertisement Card: McLaughlin's XXXX Coffee   (1972.21.0162)
Classification/
Nomenclature
  1. Communication Artifacts
    2. :
  2. Advertising Media
    3. :
  3. N/A
Artist/Maker The Milwaukee Litho. & Engr. Co.
Geographic Location
Period N/A
Date 19th – 20th century CE
Culture Euro - American

Physical Analysis

Dimension 1 (Height) 12.7 cm
Dimension 2 (Width) 9.6 cm
Dimension 3 (Depth) <0.1 cm
Weight 3 g
Measuring Remarks N/A
Materials Paper, Pigment--Ink
Manufacturing Processes Printed

Research Remarks

Description Under Review
Published Description N/A
Bibliography

“A Short History of Trade Cards,” Bulletin of the Business Historical Society 5, no. 3 (April
1931).

Berg, Maxine and Clifford, Helen, Selling Consumption in the Eighteenth Century: Advertising
and the Trade Card in Britain and France, The Journal of the Social History Society, (April 28,
2015).

Chase, Ernest D., The Romance of Greeting Cards, Rust Craft Publishers, 1956.
Jay, Robert, The Trade Card In Nineteenth-Century America, University of Missouri Press,
1987.

Lewis, John, Printed Ephemera: The Changing Uses of Type and Letterforms in English and
American Printing, W.S. Cowell Ltd., 1962.

Mehaffy, Marilyn Maness, Advertising Race/Raceing Advertising: The Feminine
Consumer(Nation), 1876-1900, Signs, 23, no. 1, The University of Chicago Press, 1997, 142-
143, https://www.jstor.org/stable/3175155.

Oatman-Stanford, Hunter, “Extreme Shipping: When Express Delivery to California Meant 100
Grueling Days at Sea,” Collectors Weekly, (June 2, 2016),
https://www.collectorsweekly.com/articles/when-express-delivery-meant-100-days-at-sea/.

Peterdi, Gabor, “Lithography” section of “Printmaking” article, Encyclopedia Britannica online,
2021, https://www.britannica.com/art/printmaking/Lithography.

Artifact History

Credit Line/Dedication Gift of Natalia M. Belting
Reproduction no

Contact

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