Business Advertisement Card: Elastic Starch

Advertising cards that featured children and young adults engaging in consumer lifestyles were appealing to young audiences. For young American girls, a demographic that often lived in constraining social environments, these cards were particularly endearing and relatable, especially when they featured girls of the same age group. The girls on the card participating in happy and even adventurous consumer activities were symbolic of what opportunities were available for young women in a new American industrialized era. This card for Elastic Starch features a girl with stylish clothing items. Advertisements with these traditionally endearing images of young women were appealing examples for girls wishing to engage in the consumer lifestyle.

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