New Year's Card

Greeting cards for holidays other than Valentine’s Day and Christmas also used sentimental imagery and messages to attract consumers. Greeting card manufacturers of the 19th century generally incorporated wholesome imagery and morality to appeal to a wide consumer audience. The positivity and innocence of these ephemeral pieces became associated with greater profits and circulation, so many manufacturers chose to duplicate this style in their own cards. This card demonstrates the sentimental theme by featuring an image of St. Nicholas presenting a pine tree to a small boy that accompanies a New Year's message. Such a design is meant to foster warm feelings among consumers.

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